UX & Product Designer

Singapore

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Industrial Design

/

Physical Product

/

Mother & Child

Serpentine Treasures

(

5

)

/ About the project

Serpentine Treasures is a limited-edition baby teether conceptualised and designed at Hegen for the Year of the Snake 2025, balancing infant ergonomics, safety, and a distinctive aesthetic.

Led concept design end to end, from early sketching and CMF decisions through to 3D modelling, visualisation, and final branding.

Launched internationally in 2025 as a Year of the Snake special edition, sold across 24 markets globally.

/ Credits

/ Credits

Company:

Hegen

Designers:

Aaron Yong, Daryl Pong

Engineers:

Fong Zhao Ning

/ Year

/ Year

2025

5 Weeks

Concept to Handover

24

Markets sold Globally

ISO 8124

Safety Certified

EN71

Safety Certified

Early concept explorations working out the teether form, attachment mechanism, and how the snake motif could translate into something safe and graspable for infants.

Early concept explorations working out the teether form, attachment mechanism, and how the snake motif could translate into something safe and graspable for infants.

Texture explorations on how patterns on the teether could serve both function and form, providing teething relief through surface variation while creating visual interest.

Texture explorations on how patterns on the teether could serve both function and form, providing teething relief through surface variation while creating visual interest.

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