Industrial Design
/
Physical Product
/
Mother & Child
Serpentine Treasures
(
5
)
/ About the project
Serpentine Treasures is a limited-edition baby teether conceptualised and designed at Hegen for the Year of the Snake 2025, balancing infant ergonomics, safety, and a distinctive aesthetic.
Led concept design end to end, from early sketching and CMF decisions through to 3D modelling, visualisation, and final branding.
Launched internationally in 2025 as a Year of the Snake special edition, sold across 24 markets globally.
Company:
Hegen
Designers:
Aaron Yong, Daryl Pong
Engineers:
Fong Zhao Ning
2025
5 Weeks
Concept to Handover
24
Markets sold Globally
ISO 8124
Safety Certified
EN71
Safety Certified




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