UX/UI Design
/
Web App
/
Design for AI
AI Assistant
(
3
)
/ About the project
Designing an AI assistant across multiple use cases required more than just UI. It needed a clear identity, consistent behaviour, and a system that could scale.
I led the visual identity and brand language for AI PRIZM, establishing how the assistant looks, behaves, and adapts across use cases. From refining the logo and defining the colour and gradient system to building component variants and writing interaction guidelines, the result is a reusable framework that makes AI-generated content immediately recognisable across projects.
Deployed across both internal enterprise tools and defence C2/C3 systems.
/ Credits
Company:
DSTA
Designers:
Yan Qi, Daryl Pong
/ Year
2025
AI-First
First AI Identity & Guidelines
3 Pillars
Identity, Language, Interaction
Multi-use
Cross-deployment scale




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